PERSONA
| Persona | Established Home-Owner |
| Name | Leanne Strouse |
| Demographics | Age: 40 Gender: Female Race: White Martial Status: Married Occupation: Marketing Manager |
| Scenario | Leanne moved to Duluth, MN from Minneapolis, MN when her husband was offered a job in the Northland. They have lived in their house now for 5 years and they are planning to retire here. She works full time as a marketing manager for a local company and in her spare time, she enjoys gardening and spending time on the lake with her family. Their home is situated on the top of a hill overlooking the lake. They have been wanting to invest in some landscaping to make the outdoor space more appealing and functional. They want to protect the beautiful ecosystem around their home so it is extremely important to them that they partner with a company that has a focus in making sustainable and ecologically friendly landscapes. They are hoping to improve the walk-way down to the lake and install a retaining wall to help with potential soil erosion. They want to improve and restore the shoreline. They are also interested making a nice outdoor space near their sliding glass door with seating and a fire place while at the same time incorporating elements of their natural surroundings. Leanne will be gathering quotes from various companies to get the best cost option from local environmentally-friendly landscaping companies. |
| Motivation |
|
| Quotes | "I love our space and all the beauty it provides. My main goals is to not disrupt those surrounding but rather enhance them." |
Contact Us: