A website for Home Grown Lawn that allows customers to investigate the company’s offerings.
Their two main goals are to attract new business and answer some questions online to reduce calls from customers. The website should outline services, showcase past projects, explain what the site is about, and give customers a way to contact the business. It is important to portray Home Grown Lawn’s brand as an eco-friendly landscaper in the Twin Ports area.
Ecology-minded residential landowners that require landscaping services in the Twin Ports area.
Many competitors have website with the features that accomplish Home Grown Lawn’s goals, such as portraying themselves as eco-friendly, describing their services, and giving examples of past work. Many lack detailed examples of past work, so including great work history may be a way to differentiate Home Grown Lawn from the competition.
The budget is $3000.00. The website should be done in two months.
Successful if business increases due to the web advertisement and successful if the frequency of calls to answer routine questions - that are answered on the website - seem to stay low. Proving that success of increased business is due to the website may require some surveys or interviews of customers to find out if the website played a role in their purchasing decisions.