| Name |
Planet Conscious |
| Key Distinguing Features |
- Wants detailed info on business practices
- Concerned about pesticides use in landscaping
- focus on organic foods and products
- focus on supporting local businesses and groups
- perservice naitive plants and animals
|
| Descriptive Dimensions |
- Public - Tends to be open on social media with view points
- Mediatised - Projects earth friendly habits
- Performative - outdoor activities and groups
- Collective - comparing and sharing ideas and actions
- Value - Derived from satisfaction in helping the movement in small and big ways
|
| Objectives & Motivations |
- Be part of a movement
- Maintain fragile eco systems
- reduce humans impact on the environment
|
| Source |
- Baar, A. (2020,Sept 24th) Environment - and brands' approach to it - matters more than ever to consumers, study finds. Marketing Dive. https://www.marketingdive.com/news/environment-and-brands-approach-to-it-matters-more-than-ever-to-consum/585803/
- Norm, B. and Lindsey-Mullikin J. (2013, April) An analysis of consumer reactions to green strategies. Research Gate. https://www.researchgate.net/publication/259186742_An_analysis_of_consumer_reactions_to_green_strategies
- Sheila Bonini & Jeremy Oppenheim (2008, Fall) Cultivating the Green Consumer. Stanford Social Innovation Review https://ssir.org/articles/entry/cultivating_the_green_consumer
|