Home Grown Lawn Creative Brief

Mark Blatz 09/20/2020

Project Summary

We are working with Dan and Sam to build the first web site for their landscaping company Home Grown Lawn.

Site Objectives

• Save time communicating to existing and potential customers by publishing services and service area.
• Establish brand identity.
• Show Case previous work to entice future customers and projects.

Project Goals

• Publish Site in 2 Months before the summer season begin.
• Stay within a budget of $3k.

Audience Profile

The target audience are current and potential customers who want to know what services and service area Home Grown Lawn offer. This audience can be residential and commercial of nature. They can be looking for re-occuring work or one time projects.

Competitive Analysis Summary

The competitor analysis revealed that most companies follow a similar style of web content. Who they are, How to contact them, What our services are, examples of work done. The difference between sites is whether they have been updated recently (covid info is a tell tail) and whether they have been modernized with responsive design.

Requirements

• Company Summary
• Contact info
• Project Samples
• Testimonials
• Services
• Service Area

Measures of Success

• Deliver a completed site
• make budget
• My Customer's customer base grows
• Owners Save time
• Will owners recomment me